6 beliefs and values which sparked the birth of this venture and ignite the vision for future work. 

The idea behind founding KKC came about when becoming increasingly aware that many people around me lead a life that felt more like a must or something to just get on with, rather than a privilege and exciting experience. In addition to that, I had the privalage to work with many people recovering from variety of brain injuries, and I have observed that they had reached the best recovery outcomes when their physical wellness and scientific approach to healing combined with spiritual care on holistic level. 

#1 The right to live life passionately with fulfilment
It simply pained me to see people very close to me as well as strangers who I got to interact with feeling not true to themselves, unfulfilled and overwhelmed, hoping for more. Since I had found myself in such place before, I realised that the discomfort could be given a greater purpose.

#2 The right to easily access knowledge to accelerate one's quality of life
I am determined to bring a valuable body of evidence and wisdom in the most accessible and practical ways.
Through working with vulnerable individuals and people who had to search for their sense of self after sustaining a brain injury, I became an advocate for the right to live up to one's full potential. I observed that many healthy and wealthy people living a nice life might also need the chance to step into their true greatness. 

#3 Uncomfortable circumstances become the greatest opportunities 
Being faced with difficult situations can let us lose sight of what is awaiting beyond, and we often forget that problems are here to remain for us to take control and overcome them. It might have become a cliché to say that the ''life is happening for you, not to you'', after learning it the hard way, it is clearly true that everyone is capable of a life they deserve and are passionate about. 

#4 Luxury Community building and serving humanity 
KKC is not just like any other business, it is community space where you can indulge in premium experiences, feel like VIP,  find a sense of belonging, motivation, inspiration, and empowerment and not to worry if you can afford it! I can remember when I desperately needed a place like this myself. KKC aspires to contribute to the wider society by investing in its individual parts and continuously partaking in welfare-enhancing endeavours. 

#5 Continuous growth and reaching the extraordinary 
It is one of our needs as humans to keep developing. KKC strives to bring the opportunity to do so for everyone keen on starting from within and not settling for anything less. One of my teachers once said ''never dim your light if someone cannot handle it, just hand them some shades'', KKC aims to help you to make your inner genius shine bright.

#6 Innovation
KKC is dedicated to providing a unique, practical, easily accessible platform that fully aligns with the KKC's values for service and will continue improving in view of the ongoing developments in technology and human optimisation research.